INDUSTRY SPRINT: GOOGLE GUARD
Educating Google users on data privacy.
We were challenged by the Google team to "create a digital solution that will increase user privacy through data education."
PROJECT OVERVIEWRole: UX/UI Designer
Duration: 24 hours
Tools: Figma
Skills: UX research, UI design, cross-disciplinary teamwork, accessibility testing, development handoff
Team: Daphne Chao (UX Designer), Emma Wittman (UX Designer), Marc Khuri-Yakub (Data Scientist) Alana Malinin (Data Scientist), Nikola Bogicevic (Developer)
CHALLENGE
We were challenged by the Google team to "create a digital solution that will increase user privacy through data education."
Throughout this hackathon, I was able to gain valuable experience working with team members from other fields to create a product within a time constraint.
PROBLEM SPACE & RESEARCH
By refining the problem space, we were able to find the main pain points of terms and conditions:
Long and difficult to read
“Forced” to accept to proceed to product
May compromise privacy and security
So we came up with the how might we question...
“How might we eliminate the burden of lengthy terms and conditions in order to increase user security for consumers?”
PERSONAUSER JOURNEYGOAL: To quickly sign up for a new online tool that will help him complete is work more efficiently.
FRUSTRATIONS: Long onboarding process including agreeing to a comprehensive and hard to read Terms and Conditions.
NLP AND MACHINE LEARNING
By taking the input and running a loop to find flag words and cybersecurity threats - this method uses a neural network to analyze the word in the context of the sentence and will output the necessary information if the sentence(s) are flagged as “safe” or “harmful”.
Weighing the classes within the model to avoid bias, since safe is more likely to appear than harmful.
THE SOLUTIONHow Guard enhances user privacy and security
Awareness - Educates users on potential privacy and security risks
Non-intrusive - Does not need to extract user’s personal data to function
Layout may change on mobile, preview on mobile here.
NEXT STEPSExpand to mobile application
High app usage among applications with tricky terms of service
Chrome Extension
Refining the model
Obtain more data by scraping
KEY LEARNINGSCross team collaboration
Leadership & communication
Experience designing across multiple platforms
Ability to evaluate the usability of new and existing products
Completing tasks and transforming them into intuitive, accessible, and easy to use designs